The entrance to Paris Theater / wikimedia

Practical information

Paris Theater
4 W 58th St, New York

Closed in August after 71 years of loyal service, Le Paris Theater reopens. He can thank … Netflix.

The famous video-on-demand platform announced, on November 25, the resumption of the lease of the legendary cinema of Midtown Manhattan, den of the lovers of the 7th independent art, especially French. She intends to organize screenings of original Netflix productions, film releases and various events. His film "Marriage Story" is currently screened in this cinema, the last single screen room in New York since the closure of Ziegfeld in 2016.

Observers did not fail to point out the irony of the situation: after weakening the cinemas, now Netflix places his pawns in theaters. For the company Silicon Valley, the maneuver aims to circumvent the restrictions placed by large cinema operators (Regal, AMC …) on the release of his films. Indeed, these operators require Netflix to respect a period of several weeks between the release of its productions in theaters and the broadcast on the platform from its subscribers. For example, "The Irishman" by Martin Scorsese (with Robert De Niro, Joe Pesci and Al Pacino), original production of Netflix, was unveiled on the site on November 27th when he was released in theaters on the 1st.

Another advantage of the acquisition of rooms for Netflix: to amajouer the greatest directors, for whom to show movies in physical cinemas remains important. It is also a criterion for a film to be nominated for Oscars: the Academy of Motion Picture Arts and Sciences (AMPAS), organizer of the ceremony, requires that the candidates for statuettes be screened in New York or Los Angeles for a minimum of one week to compete.

Inaugurated by Marlene Dietrich, the Paris Theater was launched by Pathé in the heart of Manhattan, not far from 5th Avenue and Central Park. Netflix has acquired the lease for a period of ten years.

Practical information

Paris Theater
4 W 58th St, New York

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