Practical information
The Palm and Milk store here.
The Instagram account there.
Palm and Milk is a new online store to satisfy families. There is a range of items for parents and their children. From soft toys to household linen, including nursing clothes, bottles, changing mats and accessories (bags, pouches, etc.). The set comes in natural colors with a neat and elegant design. ” Everything on offer is made in an eco-responsible way, in high quality materials and soft colors. My idea: to offer sustainable, mixed and timeless products »Explains Géraldine Louvel, founder of Palm and Milk.
Inaugurated in early December, the concept store is inspired by the shortcomings felt by the entrepreneur during her pregnancy. ” I am a mom of a 20 month old baby boy and had a hard time finding things that I really liked. For me as for him… Sober and non-gendered brands. Neither blue nor pink! »She specifies. Faced with this observation, Géraldine Louvel, an architect by training, specialized in scenography and passionate about design, decided to launch her own boutique. “ I have always loved the world of childhood and everything has combined with this project. My motherhood, my love of design and photography »She adds.
“Consume less, but better”
An expatriate in San Francisco since 2018, Géraldine Louvel followed her husband there with enthusiasm. Today, with her concept, she expresses all the facets of her personality. Even in the name of the brand: “ “Palm” because I live in California and love palm trees, surfing, skateboarding, the cool side and slow life. “Milk” because it is the favorite food of the little ones, that I always breastfeed and that I find it magical! “. On the graphic level, the association of the two words also pleased the young mother a lot.
On the sales platform Géraldine Louvel offers her favorite brands. The Cherry on the Cake, Main Sauvage or Tajine Banane for example. Many of them are French. The price range varies by product, with bibs at $ 14, bags at $ 60, or dresses at $ 120. ” I encourage consuming less and better. But the prices must remain reasonable »She assures. In an approach of responsible consumption, it also has only limited stocks.
New brands will be added to its catalog in the coming weeks and Géraldine Louvel hopes to add activities linked to architecture, such as models. At the same time, she collaborates with Gazette Store, an online concept store also run by a Frenchwoman and which showcases ethical brands. She had started working there in 2018 in order to improve her English.
She also feeds a blog started ten years ago (in which we find her different influences), and of course she prepares the future, dreams on the horizon. A pop-up store to start and why not a store with a storefront then. “Lbeing here gives me wings ! »Smiles the designer.
Practical information
The Palm and Milk store here.
The Instagram account there.
