Photo credits: Elise Pontoizeau

Practical information

Barachou
449 Amsterdam Avenue, New York, NY 10024
Site

Passing a cream puff shop in Paris, Rebecca Tison had a revelation: to implant the concept in New York. On Wednesday, August 28, she opens Barachou on the Upper West Side. "Creating my business was a kid's dream and also a way to stay here", tells the Frenchwoman who was in LIFE at BNP-Paribas Bank in New York.

The concept: sell colorful cream puffs and original flavors, adapted to the United States (peanut butter, strawberries with cream, Oreo taste …). "Visually, it's very instagrammable, we'll even make leopard cabbagesmiled the company boss. "The goal is to revisit the cabbage and offer almost every week different flavors depending on the seasons, events". In the future, she hopes to build partnerships, pop-ups in markets like The District or Chelsea Market and offer a catering service.

Cream puffs, as Americans call them, are little known in the United States. "There are some Japanese cabbage but they are very big, there is no colorful topping. And then, these are not very original flavors "notes Rebecca Tison, who claims to be the first shop dedicated to New York sprouts.

Perfumes lemon, mango, pistachio, chocolate, strawberry, coconut, Oreo, Ferrero. Photo credits: Elise Pontoizeau

For them to be the best possible, Rebecca Tison hired a young pastry chef, Aurélien Decaix. they have many catering requests that they could not honor for the moment.

The creation of this shop was not easy for Rebecca Tison, who started alone in the adventure. "It was especially necessary to convince the owner of the place to give me my chance. I'm 28, I've never done business before, I'm not an American and at the time I did not have a visa ", she recalls.

Surprisingly, the fundraiser was quite simple for the young woman who found three investors via Facebook: "I never posted a message saying that I was looking for it, they came to me!" After raising $ 100,000 this way, she decided to start crowdfunding: "I saw that my expenses were starting to accelerate and it was also a good way to make oneself known. It's a little free advertising that brings us money! "she rejoices. She was able to obtain an additional $ 19,000. "There were things that seemed insurmountable to me, but now I'm stalled. Everything is done naturally enough "she concludes. Without taking the cabbage.

Practical information

Barachou
449 Amsterdam Avenue, New York, NY 10024
Site

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