The exhibition invites you to enjoy Hispanic talent from the safety of your car and respecting social distance
Computer rendering of Driven, an art exhibition in times of Covid.
Photo: Courtesy / Courtesy
“Driven” is the name of the exhibition that Hyundai celebrates on the occasion of Hispanic Heritage month in conjunction with the Museum of Latin American Art of Los Angeles (Molaa) and the production company The Art Of Elysium.
It will take place in a “drive thru” format, in which attendees will be able to appreciate works by artists based in Southern California but from the car and on a tour through the parking lot of the iconic Hollywood Palladium in Los Angeles.
In an interview with La Opinion, its curator, Gabriela Urtiaga explains that in the context of the pandemic, the team she leads had to find new ways of communicating with the audience to generate a new immersive experience.
“Art can generate enjoyable experiences but it can also help us think about new worlds – says Urtiaga – with a selection of works by emerging and renowned artists from the Molaa collection, in a journey that expresses contemporary themes such as diversity, inclusion and equity, ”he says.
Urtiaga highlighted the presence of artists such as Carlos Almaraz and Judithe Hernández with an ideology of the city and women as creators; Diana Gómez, Steffano Álvarez and Norberto Rodriguez who highlight the language of ‘street art’ and contemporary photography; Chiachio and Giannone in a tribute to LGBT artists and Delmer Mejía, a Honduran who develops the theme of immigration, as well as Patsi Valdez and Denise López, among others.
“People can enjoy excellent pieces without getting out of their car and being close to large works that can be seen in detail, in an outdoor experience,” he explains.
For Urtiaga, artistic experience is more necessary than ever because it inspires us and helps us to think and reflect. That is why this exhibition seeks to carry a powerful message in times when expression mechanisms must be reinvented.
“Today we are seeing more and more virtual exhibitions that are not the normal experience … with a methodology that is going to have a great future because it allows us to think about the artistic experience on a different level.”
Driven is a free event that takes place from Thursday, October 1 to October 4 and which can be attended after entering a web page where the desired schedule will be registered.
“There is a platform to enter that also brings references to the works, the technique and the artists’ journey. It’s like a trip through Latin American art and that of Latinos in the United States in the Palladium’s ‘parking lot’ ”, he concludes.
What: Driven, Latinx art exhibition from your car
When: Between October 1 and 4
Where: Hollywood Palladium
Price: free with registration, tickets @ universe.com/Hyundai