What memories do you bring back from Miami? This question is answered by Marie-Laure Desnoulez, better known as Marilou. Not finding happiness in the current offer, the 35-year-old Frenchwoman has just launched Bichōn, her ethical brand of t-shirts and caps in the colors of Miami.
" Despite the growing number of souvenir shops, there is a cruel lack of quality products and especially authentic because often everything is manufactured abroad, in a foreign country Marie-Laure Desnoulez, who, after having worked for many years in the field of communication and marketing, wished to embark on the entrepreneurial adventure. " This is the big jump for the cap of 35 years ", Joked Lille resident for nearly five years in the United States.
After several months of reflection, the young entrepreneur finally decided to turn to the fashion sector and more particularly that of the retail trade. " I want to use my skills in communication, marketing and sales and I like to express my creativity, says Marie-Laure Desnoulez. It's also a tribute to Mimi, my grandmother, who was an outstanding seamstress and had gold at her fingertipsshe adds. When you lose a loved one, it's like a cycle that ends. We want to succeed in giving life differently ".
Bichōn was born. Wishing to register this brand in an ecological and responsible approach, the thirty-year-old chose carefully the companies with which she would collaborate. " Everything is 100% cotton and mainly manufactured in the United States or with American components by American companiesshe insists. This helps support local entrepreneurship and especially the economy of my host country ".
Addressing the proud locals of their city, expatriates or tourists in search of memories, Marie-Laure Desnoulez draws t-shirts and caps embellished with an embroidery that revisits certain shots of Miami: a flamingo or an inscription " Miami It 'in a nod to the local basketball team.
These neon-colored motifs reminiscent of Miami Beach's Art Deco facades also have the distinction of being phosphorescent. " It suggests that even in the dark, there is always a little light and hope, stresses the Frenchwoman. She is also part of a philanthropic approach by donating a portion of sales to the local Angel Watching Over Me Foundation, which organizes speaking groups to help people cope with grief.
One by one, the Bichōn brand continues to expand. Present online, Marie-Laure Desnoulez has also forged links with some local boutiques where her creations are distributed and already teeming with ideas and projects. " I want to decline the motives for other iconic cities in the United States and fully live my American dream. "