Timiti
With Timiti, Jeff Auberson wants to compete with YouTube.

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Timiti
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Largely dominated by the giant YouTube, the online video market has recently seen the appearance of a new player: Timiti. Behind this curious name hides the Swiss Jeff Auberson. Newly settled in Florida, this 43-year-old former professional tennis player, who also made a career in the insurance industry, is now embarking on the digital adventure by offering an alternative to content creators as well as to their spectators.

It took nearly three years of development but also to complete a fundraising of more than three million dollars to give birth to this online video platform which, unlike some of its competitors, makes a point of honor to do not show ads while watching. ” It is rather painful to be constantly polluted by multiple unwanted advertisements which, very often, are not targeted and especially do not bring back anything to the creators of the content., says Jeff Auberson. We therefore prefer to focus the spectators’ attention on each production without any distraction. “.

As on most streaming platforms, videos can be shared for free, however each user will have to redouble their efforts and rely only on a good content strategy in order to increase their audience. ” It is impossible to buy views, “likes” or even “followers, insists the Swiss entrepreneur. This may hurt the ego of some by seeing that their community is not as large as on other platforms but we rely on real “followers”, those who are ready to truly engage “, says the founder of this platform whose name is inspired by Thimithi, a Hindu fire-walking ceremony. ” A little wink to express that each video is put to the test ”.

While it is quite difficult to be paid as a content creator, the Swiss entrepreneur promises chefs, yoga teachers or charities to quickly monetize their productions ” without waiting to have tens of thousands of views like on other platforms, he emphasizes. Each user can thus host videos available for free and insert links to their e-commerce site or that of their sponsors in order to boost their sales, offer videos on demand or even create a channel of exclusive content accessible via a subscription. ” We offer them complete autonomy, welcomes Jeff Auberson. And it is the users who set their prices because only they know the value of their work “.

Another peculiarity, the spectators do not have the possibility to put comments under each of the videos hosted on Timiti. ” We are not here to discuss, judge and even less criticizeexclaims Jeff Auberson. If a person likes what they see, they can let it know by thumb-clicking or subscribing to the content creator’s channel, otherwise, they can just go their way. We want this platform to keep a positive state of mind “.

Practical information

Timiti
Site here

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