French Tech Miami
Round table on the request for “French Tech” labeling for Miami.

Tricolor "tech" is on the rise in Florida. A group of French entrepreneurs announced the request for the “French Tech” label for Miami by 2020 during a round table organized on Monday, December 16 in Brickell, in the presence in particular of Philippe Etienne, Ambassador of France to the States United, which welcomed the initiative.

Launched in late 2013 by the French government, the “French Tech” label promotes the emergence of French start-ups, in France or abroad. The cities thus labeled aim to facilitate the setting up of companies abroad and to promote the attractiveness of France to local entrepreneurs and investors.

Supported by the Consulate General of France in Miami and by the Franco-American Chamber of Commerce in Florida (FACC), the “French Tech” labeling project for Miami has been taken up for several months by the French Stanislas Coignard, co-founder of the start-up S4M, specializing in mobile advertising. " When it comes to French Tech in the United States, we will now have to rely on Miami, he insists. The city has become an essential destination for all those of "tech" because it is easier here to rub the American market without fear of being crushed by a dense and sometimes saturated ecosystem as in New York for example ".

With more than 27,000 companies employing nearly 220,000 people related to new technologies, Florida ranks among the top five fastest growing states in the industry. French startuppers, entrepreneurs and investors are not to be outdone in the Floridian megalopolis. " It costs less to get started in Miami than to settle in New York and we are also closer to France than San Francisco, which makes it easier to work between the two countries ", says Frenchman David Azar, co-founder of the start-up Nouga, specializing in marketing and insurance.

Another advantage: attractive tax, but not only. Miami also benefits from a strategic geographic position between the two Americas and the Caribbean. " Relationships are made easier because there is much less competition, which saves money but also energy ”, underlines Éric Tourtel, vice president in charge of Latin America for Teads, a company specializing in online video advertising.

In order to further develop this technological and digital ecosystem and thus unite its different actors in Miami, Stanislas Coignard as well as the other members of the collective wish to create a non-profit association which will allow in particular to organize a series of networking events and conferences next month. " We will also have to find a space that will be a kind of business incubator and incubator, specifies the project leader. Newcomers will thus be able to benefit from the experience of already established entrepreneurs, but also be helped in their search for investors and financing. ".

The application file for the "French Tech" label for Miami should be sent in January. If accepted, Miami would then become the seventh city in the United States to display this label after New York, Los Angeles, Austin or San Francisco.


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